Helmohom Horreya is an awareness campaign against child labor. It aims to focus on the bright side of children's lives, which allows them to dream, to be free, to be curious and to learn with a lot of fun.
Throughout the campaign we used a color palette that triggers emotions that should be guaranteed in a happy childhood, such as the access to a good education and the ability to live and dream freely. The color red specifically draws the recipients attention to the elements and tools that are important to create such a safe place for children.
Motion-graphic by: Faried Youssif